How do big companies think? Which ideas drive what they do and the language they speak? 50 Management Ideas You Really Need to Know charts the most important concepts in management thinking from the start of mass production to the latest developments in Web marketing.
The 208-page book introduces the reader to management gurus such as Peter Drucker, Bruce Henderson, Michael Porter, Gary Hamel and CK Prahalad, and Peter Senge. And it provides concise but illuminating introductions to ideas including competitive advantage and core competence, benchmarking and Blue Ocean strategy, systems thinking and strategic alliances, empowerment and entrepreneurship.
Very accessible and highly readable, this is the ideal primer for anyone with ambitions in business, or professionals who want a deeper understanding of their biggest clients - including lawyers, accountants, and professional advisers of all kinds.
