Innovate! Innovate! Hardly a new idea. Everyone knows that the dream business strategy is to create a new product that everyone wants and no one else is offering, but that’s easier said than done. How do you do it? W Chan Kim and Renée Mauborgne think they have an answer, a framework to help companies swim free of the threshing, bloody red ocean of competition into calm and uninfested waters - the blue ocean.
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- Adhocracy
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- What business are you really in?
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