Edward Russell-Walling

Entrepreneurship

Entrepreneurs fizz with ideas. They take chances. They’re driven, energetic, nimble and inspiring. Big business is - well, it’s big. Its first instinct is to protect itself, so it’s careful and conservative. It’s slow to respond and quick to squelch daring ideas. How do you ignite the spirit of the entrepreneur inside something like that? It’s not easy, but one answer is ‘corporate entrepreneurship’.