Edward Russell-Walling

Innovation is back on the corporate to-do list. When the ‘innovative’ frenzy of the dot.com years came to its abrupt end, big companies stepped back from the new and refocused on the familiar. Now they are cautiously re-emerging from the bunkers. The IT industry shrieks ‘innovation’ and depends on it for much of its continued livelihood, but new and public commitments to innovate by large firms like General Electric and Procter & Gamble have encouraged other industries back into the lab.